“The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business by Cameron S. Foote and Mark Bellerose (Illustrator)
W.W. Norton & Company; 1st edition (June 2002)


Still stinging from an unexpected layoff in the advertising, PR or graphics industry? If so, you may want to pick up “The Business Side of Creativity” by Cameron Foote. This book is a comprehensive guide for folks looking to earn a living as a communications freelancer.

In the first few chapters discuss the advantages and disadvantages of freelancing, how to choose a team of professionals and pricing guidelines. The author establishes almost instantly that this is not going to be a fluffy inspirational book about freelancing. He urges the reader to heavily weigh the pros and cons of becoming a freelancer. This book is definitely for those who are serious about freelancing as a career option.